PowerProgram hercules power program

Find Your Tire.

Find What fits You.

Find Your Tire.

Find What fits You.

hercules power program



Welcome to the program ranked #1 in profitability in 2018 and 2019 in the Tire Review Sourcebook by surveyed dealers.

Our value proposition is simple—exceed the expectations of our customers by providing unmatched profitability through access to a wide selection of quality products with exceptional fill rates. 

Volume Bonus

Program Levels that Fit Your Business


Annual Units 4000+

Quarterly Units 1000+


Annual Units 2000-3999

Quarterly Units 500-999


Annual Units 1200-1999

Quarterly Units 300-499


Annual Units 800-1199

Quarterly Units 200-299


Annual Units 300-799

Quarterly Units 75-199


Annual Units 200-299

Quarterly Units 50-74

//Double Bucks
//Retail Rewards
//ATD Partner Program

Hercules Performance Plan

Leading limited protection policy backs all Hercules passenger and light truck products.

Learn More Workmanship & Materials

Workmanship & Materials

Free replacement of tires that fail due to defects in workmanship and materials during the first 50% of tread life.

Learn More Road Hazard Protection

Road Hazard Protection

Free replacement for any Hercules brand tire for two years or the first 50% of tread life.

Learn More Mileage coverage

Mileage coverage

Our tires are backed by the Mileage Coverage Plan—up to an incredible 85,000 miles on some tires.

Learn More "Trust our Ride" 45 Day trial

"Trust our Ride" 45 Day trial

We offer consumers the opportunity to experience the performance of Hercules passenger and light truck tires for 45 days. If they're not satisfied they can simply return and exchange them free of charge.


Herculestires.com/Dealer Locator

Herculestires.com/Dealer Locator

Power Program dealers are automatically listed on the Hercules Tire dealer locator so consumers know where to find you.

Brand Awareness

Brand Awareness

From grass roots marketing efforts to national advertising campaigns Hercules is committed to driving more tire buyers to your door.

Incentive Trips

Work hard. Play harder. We repay our dedicated dealers with the opportunity to kick back and relax with exclusive incentive trips.

Learn More Incentive Trips

Product Evaluation

The Hercules Moab Adventure is a once in a lifetime opportunity to put our tires to the test and see some of the world’s most breathtaking scenery.

Ready to Power Up?

Now that you’ve seen just some of the ways that Hercules rewards Power Program dealers, it’s time to get the full picture. Find out how Hercules’ outstanding quality, exceptional support and unsurpassed profitability help your business succeed without sacrificing what made you great in the first place—your independence.