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What's Happening at Hercules

Hercules Tires Launches Terra Trac Cross-V AW, Roadtour Connect AS To Canadian Markets

Both tires originally introduced to tire dealers in the United States in late 2023.

The Terra Trac Cross-V AW and Roadtour Connect AS are now available across North America. Both tires are new entries to Hercules Tires' expanding product portfolio and backed by the Hercules Performance Promise warranty. 

Hercules Tires Champions Mental Health Awareness with NCAA Student-Athletes

Groundbreaking NIL Initiative Features Student-Athletes Across Five Conferences

Hercules Tires is championing mental health awareness through an innovative NIL initiative in collaboration with NCAA student-athletes.

In recognition of Mental Health Awareness Month, Hercules Tires presents the "Motivated by Mental Strength" social media campaign featuring over 50 video vignettes …

Hercules Tires Launches AG-TRAC® F-2:

A Sturdy Tire Engineered for Peak Performance on Diverse Farm Terrains

Hercules Tire and Rubber Company (HTR), a subsidiary of American Tire Distributors (ATD), is proud to introduce the all-new AG-TRAC® F-2, a robust tire designed for optimal performance on multiple farm surfaces.

Pro Off-Road Racer Jim Horne Joins Team Hercules

Meet the Newest Member of Our Team!

Hercules Tires Partners with NCAA for Mental Health

Ongoing Initiative Supports Collegiate Student-Athletes