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Become a Dealer

Welcome to The Hercules Power Program – Our value proposition is simple: exceed the expectations of our customers by providing unmatched profitability through access to a wide selection of quality products with exceptional fill rates.

Ready to Power Up?

Fill out our form below to find out how Hercules’ outstanding quality, exceptional support and unsurpassed profitability help your business succeed without sacrificing what made you great in the first place—your independence.

Dealer Information

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Volume Bonus

Program Levels that Fit Your Business



Annual Units 4000+

Quarterly Units 1000+


Annual Units 2000-3999

Quarterly Units 500-999


Annual Units 1200-1999

Quarterly Units 300-499


Annual Units 800-1199

Quarterly Units 200-299


Annual Units 300-799

Quarterly Units 75-199


Annual Units 200-299

Quarterly Units 50-74


Earn twice as many Quarterly Volume Bonus dollars during our Double Bucks promotions on select lines. As long as you’re compliant on the program there’s no additional paperwork or anything extra you need to do. Just continue to make your purchases, sit back and earn.


Designed to support sales direct to the consumer, earn additional payouts each month on select lines via a reloadable Visa card.


HPP dealers that commit and grow with ATD are eligible to earn purchase enhancements on Hercules Passenger and Light Truck products.

Hercules Performance Plan

Leading limited protection policy backs all Hercules passenger and light truck products.

Mileage Coverage


Our tires are backed by the Mileage Coverage Plan—up to an incredible 85,000 miles on some tires.

Workmanship & Materials


Free replacement of tires that fail due to defects in workmanship and materials during the first 50% of tread life.

Road Hazard Protection


Free replacement for select Hercules brand tire for two years or the first 50% of tread life.

"Trust our Ride" 45 Day Trial


We offer consumers the opportunity to experience the performance of Hercules passenger and light truck tires for 45 days. If they're not satisfied they can simply return and exchange them free of charge.

Powerful Perks From a Powerful Brand Locator

Power Program dealers are automatically listed on the Hercules Tire dealer locator so consumers know where to find you.

Brand Awareness

From grass roots marketing efforts to national advertising campaigns Hercules is committed to driving more tire buyers to your door.

Incentive Trips

Work hard. Play harder. We repay our dedicated dealers with the opportunity to kick back and relax with exclusive incentive trips.

Product Evaluation

The Hercules Moab Adventure is a once in a lifetime opportunity to put our tires to the test and see some of the world’s most breathtaking scenery.