Hercules Tires Adds Off-Road Racing to Its Integrated Marketing Presence
Off-road racer Jim Horne, owner and operator of High Desert 4 Wheel Drive, has joined Team Hercules.
What's Happening at Hercules
Year in Review: Our Strong Moves of 2022
From all-new product launches to achieving key milestones in business, 2022 was a tremendous year for our team at Hercules Tires. As we gear up for 2023, take a look at the strong moves we made this year.
December 20, 2022
Hercules Tires to Sponsor Mental Health Initiative
Hercules Tire and Rubber Company is teaming up with six college basketball conferences to raise awareness about the importance of mental health in the lives of student-athletes.
November 11, 2022
Hercules Launches TIS TT1 by Hercules
Hercules Tire and Rubber Company (HTR) announced the launch of its TIS TT1 by Hercules, a premium, maximum traction, all-season mud tire offering up to 26” rim diameter sizes. The new line will begin a phased launch in mid-November. Cre…
October 3, 2022
Hercules Launches Roadtour Connect PCV
Hercules Tire and Rubber Company (HTR), a subsidiary of American Tire Distributors (ATD), today announced the launch of Roadtour® Connect PCV, a premium, all-season touring tire. Its fitments and sizes will fit a broad range of passenger an…
September 24, 2022
Hercules Tire & Rubber Company Celebrates 70th Anniversary
Hercules Tire and Rubber Company (HTR), a subsidiary of American Tire Distributors (ATD), will kick off its celebration today of the company’s 70th anniversary. Founded in 1952 as a cooperative by a group of independent tire dealers, HT…
June 8, 2022
Hercules Tires Renews Corporate Partnership with Hamilton Tiger-Cats
Hercules Tires, distributed exclusively in Canada by National Tire Distributors (NTD), announced today that it has renewed its agreement as the Official Tire of the Hamilton Tiger-Cats and Tim Hortons Field, the team’s home stadium. This w…
June 6, 2022
Hercules Tires Launches Strong Guard ST Tire for Specialty Trailers
Hercules Tire and Rubber Company (HTR), a subsidiary of American Tire Distributors (ATD), today announced the launch of its Strong Guard® ST tire, a premium, high-speed radial specialty trailer tire. The tire is now available for ATD’s appr…
March 14, 2022
Hercules’ New TIS UT1 Tire – Here’s Why UTV Drivers Will Enjoy It
Developing new tires is a large part of my job. So, when I get a chance to build a tire that works for just about everyone, I’m pretty happy. And I’m pretty happy about the new Hercules Utility Terrain Vehicle (UTV) tire. In the works s…
February 22, 2022
It’s Hercules’ 70th Anniversary – Here’s How Our First Dealer is Still Thriving
Hercules Tires are in our blood – and we mean that almost literally. Our families have owned the business since 1960. That’s when they bought it from Robbins & Franke, the original owners, who began carrying Hercules Tires when the bra…
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