The Benefits of Joining a Tire Dealer Loyalty Program

Are you thinking about becoming a tire dealer or expanding your existing tire business? Whether you're an automotive expert, a mechanic, or a car dealership owner, increasing your reach in the tire business is a strategic move to increase your purchasing power, boost sales, and add a complementary product line to enhance profits.

In fact, many independent tire dealers start by joining a reputable tire brand’s dealer loyalty program to streamline their entry into the industry with support and resources to help them succeed.

Tire dealer loyalty programs offer numerous advantages that reward dealers for their continued commitment to a specific tire manufacturer. Joining such a program can provide tire dealers with significant benefits that enhance their business operation and increase purchasing power, such as:

• Product discounts, rebates, and access to exclusive dealer promotions.
• Networking opportunities with fellow dealers.
• Access to exclusive sales territories.
• Increased product and industry knowledge with comprehensive training and sales materials.
• Robust marketing support.

Backed by a reputable brand, tire dealers can boost their business success and strengthen relationships. These loyalty programs foster a mutually beneficial ecosystem, enhancing customer satisfaction, promoting repeat business, and strengthening brand loyalty.

Read on to explore how tire dealers in the United States and Canada benefit from loyalty programs like the Hercules Power Program by Hercules Tires, and discover how you can expand your business with these added advantages.

Hercules Tires has been supporting its dealers since 1952. Through the Hercules Power Program, Hercules offers opportunities for dealers to grow their businesses successfully.

What is the Hercules Power Program?

Since 1952, Hercules Tires has been a leader in redefining value in the replacement tire industry. Founded on the principles of performance and dependability, the Hercules Tires brand has built a reputation for producing innovative and durable tires that cater to a wide range of vehicles and driving conditions.

The success of Hercules Tires today is a direct result of the hard work and dedication of the dealers in its Hercules Power Program.

The Hercules Power Program (HPP) allows Hercules Tires to partner with a network of dedicated dealers in the United States and Canada, providing them with comprehensive support and resources to meet the needs of customers.

When dealers join the HPP, they are provided with a unique opportunity to enhance their business with a trusted and well-established brand. Hercules Tires is known for its high-quality products, competitive pricing, and strong brand recognition, making it an attractive option for dealers looking to expand their product offerings by selling Hercules Tires.

Benefits of Becoming a Hercules Power Program Dealer

As a member of the HPP, dealers benefit from several lines of support from Hercules Tires including a comprehensive marketing program, a wide range of quality products and a robust distribution network that ensures timely product availability. Additionally, the brand’s commitment to innovation and customer satisfaction allows dealers to meet the diverse needs of their clientele, driving customer loyalty and boosting sales.

Specific perks of being a HPP dealer include:

• Competitive Pricing: HPP dealers are given competitive pricing structures and incentives that enable them to maximize profitability while offering competitive prices to customers.
• Training and Education: HPP dealers have product training opportunities by having access to Hercules University and resources designed to enhance product knowledge, sales skills, and customer service capabilities.
• Exclusive Offers and Incentives: Dealers in the HPP have access to exclusive offers, incentives, and promotions.
• Dedicated Support: HPP dealers receive personalized support from our team of dedicated sales managers who are committed to helping them succeed and addressing any inquiries or concerns you may have.
• Limited Distribution: The HPP provides independent tire dealers with a competitive advantage.

Hercules Power Program Dealers can choose from five different tiers, allowing them the flexibility to set their own goals.

Hercules Power Program Dealer Tiers

The HPP offers five different tiers to help support dealers of all sizes. The tiered program allows dealers to have the flexibility to set their own goals and sell Hercules Tires at a pace that fits their business. Tiers differ between the annual and quarterly unit requirements and volume bonus amounts. Additionally, the different tiers can also earn bonuses on Ironman and Hercules Strong Guard ST commercial tires.

Partner Perks
As a brand under the American Tire Distributors (ATD) umbrella, HPP dealers are eligible for Partner Perks.

Partner Perks l​everage ATD’s buying power to negotiate wholesale pricing on thousands of products and services dealers use daily. HPP dealers can reduce their expenses and earn more revenue on every service they perform. Our ultimate goal is to ensure dealers can serve their customers better and grow their businesses.

By becoming a Hercules Tires dealer, dealers not only gain access to a trusted and innovative brand but also unlock a wealth of resources and support designed to drive their business forward. From competitive pricing and comprehensive training to exclusive offers and dedicated support, the HPP provides dealers with the tools they need to thrive in a competitive market. With the flexibility of tiered participation and the added advantage of Partner Perks, Hercules Tires ensures that its dealers are well-equipped to meet the demands of their customers and grow their business successfully. Partnering with Hercules Tires is more than just a business decision—it's a commitment to excellence and a pathway to long-term success.

Ready to join the Hercules Power Program and take your dealership to the next level? Click here to discover all the benefits and opportunities waiting for you.

*Tiered bonus numbers reflect the earning year 2024.

Being a Hercules Power Program Dealer has multiple benefits, including volume bonuses, education, marketing materials and more.