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Hercules Tires: Big South Championship Title Sponsor

Proud Partner of NCAA Collegiate Conferences

The Big South Basketball conference logo.

The Big South Conference, in conjunction with its official Basketball Championship logo reveal, today announced that Hercules Tires, wholly-owned subsidiary of American Tire Distributors as one of the largest independent suppliers of tires in North America, has extended its title sponsorship of the conference’s Basketball Championships for two years.  The agreement continues a partnership that began in 2020, and the 2022 and 2023 Hercules Tires Big South Men’s and Women’s Basketball Championships will be held in Charlotte, N.C.

The 2022 Hercules Tires Big South Men’s and Women’s Basketball Championships will be played at historic Bojangles’ Coliseum for the first time, and the facility marks the league’s first neutral site for its marquee basketball events since 2003 and just the fifth time overall in the conference’s 38-year history.

The multi-year extension marks one of the largest sponsorships in Big South history.  In addition to the title sponsorship, Hercules Tires will continue to have an integrated marketing presence, allowing the brand to ongoing connections with Big South alumni, fans, students, and employees at all conference championship events.  Hercules Tires will also return as the title sponsor of the annual Big South Basketball Campus Tour.

"We’re excited to continue the partnership we’ve enjoyed with the Big South Conference who continues to prove itself as a leader in college athletics,” said Josh Simpson, Senior Vice President of Hercules Tires. “Our sponsorship entitlements continue to allow us to strengthen our brand recognition with students, athletes and the loyal fanbase of the conference in some of our key markets. 

“Hercules Tires has been a wonderful partner for the Big South Conference and we are thrilled that they are back as the title sponsor of our basketball championships,” added Big South Commissioner Kyle Kallander.  “Tipping off for the first time in Charlotte in March, the Hercules Tires Big South Conference Basketball Championships will be an outstanding experience for our student-athletes and fans, largely due to Hercules Tires support.  Welcome back, Hercules Tires!”

The 2022 Hercules Tires Big South Basketball Championships is scheduled for March 1-6, and will feature four games a day leading up to Championship Sunday on March 6.  The women’s tournament will begin Tuesday, March 1 with first round games, while the men’s event begins Wednesday, March 2 with first round contests.  The women’s quarterfinals are Thursday, March 3, followed by the men’s quarterfinals on Friday, March 4.  Each championship semifinal round will be Saturday, March 5, with both championship contests set for Sunday, March 6.  The official 2022 Hercules Tires Big South Basketball Championship brackets will be released at a later date.

The broad-based, multifaceted extension agreement was negotiated by the Big South’s multi-media rights partner Van Wagner.

To follow Hercules Tires activations, as well as Big South’s men’s and women’s basketball, be sure to visit @HerculesTires and @BigSouthSports on Facebook, Twitter and Instagram.


Hercules Tires is widely recognized as the industry's premier value brand with a comprehensive selection of passenger, UHP, light truck, medium truck and specialty tires.  Since 1952, independent tire dealers and distributors have trusted Hercules to deliver outstanding quality, exceptional support, and unsurpassed value.

Hercules is a wholly-owned subsidiary of American Tire Distributors, Inc.  American Tire Distributors is one of the largest independent suppliers of tires in the North American replacement tire market. The company offers an unsurpassed breadth and depth of inventory, frequent delivery and value-added services to approximately 80,000 customers across the U.S. and Canada.


Van Wagner, a wholly-owned subsidiary of Van Wagner Group LLC, creates, advises, and sells on behalf of world-class teams, leagues, brands, properties, and colleges. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA, and the highest levels of international soccer, sponsorships sales, premium ticketing, college multi-media rights, and in-venue content production at the world’s biggest sporting events.


Founded in 1983, the Big South Conference has been an exemplary leader in college athletics, dedicated to developing student-athletes through the pursuit of excellence in the classroom, community and field of play.  The league’s growing presence as an NCAA Division I athletic conference is made evident by its multitude of athletic accomplishments, innovative marketing and media partnerships, increased television packages and most importantly, its commitment to fostering the academic, personal, social, athletic and leadership development of its student-athletes.  Comprised of 12 member institutions (Campbell University, Charleston Southern University, Gardner-Webb University, Hampton University, High Point University, North Carolina A&T State University, Longwood University, Presbyterian College, Radford University, UNC Asheville, USC Upstate and Winthrop University) sharing a common geographic region and similar academic values and purposes, the Big South’s remarkable history of achievement is characterized by the league’s 19 championship sports and the profound academic and life successes of its more than 4,200 student-athletes.  The Big South Conference: Where Winners Are Made.