Our Story Our Story

Find Your Tire.

Find What fits You.

Find Your Tire.

Find What fits You.

Our Story


For over 70 years, Hercules has been redefining value in the replacement tire industry. We do so by continually giving our customers the performance they demand, the choices they desire and the affordability they deserve. And we deliver it all with a unique combination of cutting-edge expertise and old-fashioned integrity. The result is a better, smarter, more convenient tire buying experience for today’s car, light truck and SUV drivers.

When you take Hercules Tires along for the ride, you can drive confidently, knowing that you have the power of our industry-leading protection plan riding shotgun.
With our wide selection, Hercules Tires has just the tire you’re looking for—no matter what you drive, or where you drive it.
We sell our tires through a network retailers throughout North America, each trained and empowered to keep you connected to to the road ahead.

Driven By Our Principles

At Hercules Tires, we remain beholden to the same set of guiding principles today that were set forth by our founders 70 years ago. These core philosophies inform our refreshingly unique approach to doing business, guiding us to provide the truly differentiating value customers throughout North America have come to expect from Hercules Tires.

Hercules Tire & Rubber History

1952 Hercules Tire & Rubber (HTR) established by Tire Retreaders
Cooper Tire begins producing “Hercules” tires
HTR moves headquarters to Findlay, Ohio
HTR become first offshore customer for Kumho bias truck tires

HTR launches first winter tire

HTR enters Chinese market to manufacture rubber and source tires

HTR launches first commercial tires

HTR begins operation of Hercules Tires Canada and Hercules Tires International

HTR establishes office in Guangzhou, China

HTR launches first Hercules marketing campaign
HTR launches Ironman Tires brand
HTR launches "Roadtour" series tire launched

First “Traction” series tire launched

HTR was acquired by American Tire Distributors (ATD)

HTR relaunches Dynatrac brand and first lawn & garden tire
HTR and TIS Offroad collaborate on launch of UTV tire

HTR celebrates 70th anniversary