Hercules Tires Honors Veterans with Oscar Mike Hercules Tires Honors Veterans with Oscar Mike

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Hercules Tires Honors Veterans with Oscar Mike

June 14, 2019

Hercules Tires Honors Veterans with Oscar Mike

Premium Quality Tire Donation to Keep Veterans on the Move


FINDLAY, OHIO – June 14, 2019 – Last night the award-winning Lifetime TV Show Designing Spaces highlighted Hercules Tires, a wholly owned subsidiary of American Tire Distributors, and its commitment to veterans and to American men and women in uniform, by showcasing Hercules’ donation of tires to the Oscar Mike Foundation’s veterans rehabilitation compound in Rockford, Illinois.

Keeping our injured veterans on the move is the mission of The Oscar Mike Foundation. The organization provides an outlet to thousands of veterans through life-changing adaptive sports programs, experiences, and other events. In pursuit of that mission, the Oscar Mike Foundation keeps its veterans on the go in a critical fleet of vehicles that can travel more than 80,000 miles every year. To ensure that these determined heroes stay safe while on the go, Hercules provided fresh sets of tires on all the vehicles based at the Foundation’s Rockford compound. 

“It is an honor to be part of this project with the Oscar Mike Foundation, and a privilege to support this community,” said Josh Simpson, SVP Proprietary Brands. “Our tagline for the Hercules brand is ‘Ride on our Strength,’ and it charges each of us with a new sense of purpose when we know that our tire donation will carry these American heroes on their mission to maintain an active lifestyle after being injured while serving this country. We want to thank the fantastic people at Lifetime, Designing Spaces, and the Oscar Mike team for allowing us to be a part of their journey.”

The donated tires were chosen by Hercules experts with Oscar Mike’s specific needs in mind. The Roadtour 855 SPE is a perfect match for Oscar Mike’s sedans SUVs and minivans. These tires deliver all-season premium performance and are backed by the Hercules Performance Promise providing mileage coverage up to 85,000 miles and Road Hazard coverage. The durability and uncompromising performance of the Terra Trac T/G Max create a commercial traction tire that provides all-road capability for Oscar Mike’s off road and heavy-lifting needs.

“We would like to extend our deep thanks to Hercules Tires for their support. With these tires, our volunteers are able to get quickly and safely back on the road to pursue our mission to getting veterans on the move,” said Noah Currier, President, Oscar Mike Foundation. “Having these tires gives us all peace of mind and deeper confidence in the vehicles on which our program depends.”


About Hercules Tires

Hercules Tires is widely recognized as the industry's premier value brand with a comprehensive selection of passenger, UHP, light truck, medium truck and specialty tires. Since 1952, independent tire dealers and distributors have trusted Hercules to deliver outstanding quality, exceptional support, and unsurpassed value.


Hercules is a wholly owned subsidiary of American Tire Distributors, Inc. American Tire Distributors is one of the largest independent suppliers of tires in the North American replacement tire market. The company offers an unsurpassed breadth and depth of inventory, frequent delivery and value-added services to approximately 80,000 customers across the U.S. and Canada.


About Oscar Mike

Oscar Mike exists to assist and promote disabled Veterans. The term "Oscar Mike" comes from military radio jargon used on the front lines and translates to staying "On the Move". Being Oscar Mike means being active, staying positive and living life to its absolute fullest. The Oscar Mike Foundation helps to rehabilitate disabled veterans and individuals through participation in high-energy extreme sporting events. A registered 501c3 non-profit organization, The Oscar Mike Foundation is comprised of a group of Veterans, athletes, artists and individuals from all walks of life who view disabilities not as roadblocks, but as challenges to own and overcome.