Hercules Tires® Enters Sponsorship Agreement with Double Lucky Racing Hercules Tires® Enters Sponsorship Agreement with Double Lucky Racing

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Hercules Tires® Enters Sponsorship Agreement with Double Lucky Racing

January 11, 2019


Hercules Tires® Enters Sponsorship Agreement with Double Lucky Racing

FINDLAY, OHIO, January 11, 2019 -   Hercules Tires announced today they are re-entering the U.S. off-road racing circuit through a partnership with Double Lucky Racing.

Hercules Tires is no stranger to off-road racing after sponsoring a team in the Lucas Oil Off-Road Racing Series (LOORRS) in 2016 and 2017. This year Hercules is more excited than ever to throw their hat back into the ring as a proud sponsor of the UTV team Double Lucky Racing. Hercules will provide the Terra Trac M/T tires on lead driver Kyle Chavez and co-pilot Daniel Plaza’s UTV for the season. 

Previously supported by the international arm of Hercules, Double Lucky won the 2018 Code Off-Road Championship in the Class 29 UTV Turbo division. Having won the Championship in Baja, Double Lucky and Hercules will join forces to run the Best in the Desert (BITD) series in the U.S. beginning January 11-12 at the UTV Winter Nationals in Parker, AZ.

Hercules Tires’ strongman logo will be featured prominently on Double Lucky’s #T805 UTV, as well as racing suits, crew uniforms and team merchandise.

“We’re excited to kick off the off-road racing season with an accomplished and experienced team like Double Lucky Racing.” said Nakia Medlin, Hercules Tires director of marketing.  “What’s even better is that they’ll be racing on our highly regarded D.O.T approved Terra Trac M/T tires showcasing the outstanding development and technology we incorporate in not only these tires but in all Hercules products. We’re looking forward to an amazing season with Double Lucky as part of Team Hercules.”

The Hercules Terra Trac M/T has a distinct, Hi/Lo tread design and increased siping to deliver extreme terrain traction when off-road, and better handling and a quieter ride while on-road.  The Terra Trac M/T is available in popular 15-20-inch sizes.

About Double Lucky Racing

Kyle Chavez was born and raised in Salinas, CA and started racing quads at the age of 16. In 2006, Kyle started short course racing with a Yamaha Rhino.  After taking a break to run the family business for several years, in 2017 Kyle had an opportunity to start a racing team and brought Daniel Plaza on board.

In 2018, Double Lucky raced the full Code Off-Road series season and won the championship in their UTV class.

When Kyle isn’t racing he runs two (2) agricultural companies and enjoys spending time with his wife and two kids fishing and off-roading.

Daniel Plaza started competing in 2012 as a co-pilot with Bantle MotorSports racing Trophylite from 2012 to 2014.  After leaving Bantle, Daniel raced with Metro MotorSports and McKnight Racing in the Best in the Desert series.  Having co-piloted in the SCORE BAJA 500 and 1000 in other classes, 2017 marked Daniel’s transition into UTV racing after joining Double Lucky Racing with whom he garnered his first championship in 2018. 

Daniel currently resides in Arizona and runs marathons and half marathons to stay in shape for racing. 

About Hercules Tires
Hercules Tires is widely recognized as the industry's premier value brand with a comprehensive selection of passenger, UHP, light truck, medium truck and specialty tires. Since 1952, independent tire dealers and distributors have trusted Hercules to deliver outstanding quality, exceptional support, and unsurpassed value.

Hercules is a wholly owned subsidiary of American Tire Distributors, Inc. American Tire Distributors is one of the largest independent suppliers of tires in the North American replacement tire market. The company offers an unsurpassed breadth and depth of inventory, frequent delivery and value-added services to approximately 80,000 customers across the U.S. and Canada.