Hercules® Tires Announces New Avalanche® RT Winter Tire
September 5, 2018
FINDLAY, OHIO, September 5, 2018 – Hercules Tires is always evolving, working to develop the latest in tire technologies to benefit the consumer driving experience. The official launch today of the Hercules Avalanche RT winter tire is just another example. The new Avalanche RT builds on the legacy of the previous generation Avalanche X-treme® Passenger by providing enhanced performance for passenger and CUV drivers to handle winter’s worst.
The Avalanche RT is a studdable winter tire that features Snow Grip Technology, a collection of advanced integrated features that equip the tire with improved cold-weather capabilities. These features include: a dynamic cold weather compound for maneuverability and responsive handling, a multi-pitched directional tread pattern with 60-percent more sipes, saw-tooth grooves that hold snow in the tread to provide critical snow-on-snow traction and small ribs in the buttress that bite into deep snow and slush for confident winter driving.
“When we initially previewed the Avalanche RT at our product evaluation event earlier this year at the ICAR tire test facility in Mirabel Canada, it received rave reviews from our dealers in attendance,” said Steven Liu, senior director proprietary brands. “Even our own internal testing showed the Avalanche RT stopped 10 feet shorter in snow and 7 feet shorter on ice compared to its predecessor so we’re extremely confident in its performance.”
The Avalanche RT has earned the three peak mountain snowflake marking and will be available in 41 sizes, 14-18 inch, covering most of the popular passenger and CUV fitments. Backed by the Hercules Performance Promise the Avalanche RT comes with Road Hazard Protection, a 30 day “Trust our Ride” satisfaction trial and Workmanship and Materials coverage. For more information visit, www.herculestire.com.
About Hercules Tires
Hercules Tires is widely recognized as the industry's premier value brand with a comprehensive selection of passenger, UHP, light truck, medium truck and specialty tires. Since 1952, independent tire dealers and distributors have trusted Hercules to deliver outstanding quality, exceptional support, and unsurpassed value.
Hercules is a wholly owned subsidiary of American Tire Distributors, Inc. American Tire Distributors is one of the largest independent suppliers of tires in the North American replacement tire market. The company offers an unsurpassed breadth and depth of inventory, frequent delivery and value-added services to approximately 80,000 customers across the U.S. and Canada.